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About Us

Jewel's Formals stands as a premier destination for formal attire, offering a stunning array of dresses that cater to various tastes, sizes, and occasions.

We are renowned for iour extensive selection of exquisite gowns from top brands such as Sherri Hill, Jovani, and Ellie Wilde, ensuring that every customer can find a dress that truly embodies their style. Our clients frequently praise the visual appeal of the dresses, highlighting the beautiful designs and high-quality fabrics that create an unforgettable look for any special event. Jewel's Formals is committed to inclusivity, featuring a wide range of sizes, including options for plus-size individuals, making it easier for everyone to find their dream dress.

Our knowledgeable and friendly staff enhance the shopping experience, providing personalized assistance to help customers navigate the numerous choices available. Many reviews emphasize our excellent customer service, with employees going above and beyond to ensure a positive experience. The overall feedback underscores our dedication to making every visit enjoyable and successful.

Jewel's Formals is not just a store; it is a place where customers can feel confident and beautiful, turning moments into lasting memories with the perfect outfit for any formal occasion. 

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Why to shop at Jewel's

Come by and see why Jewels Formal is one of the largest and finest formal boutiques.

Jewels Formal is on the list of leading Jovani retailer stores in Smithfield, NC. This official Jovani retailer sells our authentic designer collections which include couture designs and cute cocktail dresses. The store has many gowns in stock to pick from for brides, sweet sixteen, homecoming, and galas. Including petite and plus size from 00 - 24 to suit a range of girls and women. This luxurious boutique has a suitable dress for any function and women love getting their ideal fit.

Jewel's has the distinction of dressing four of the last five Miss North Carolina winners. Visit and find your dream dress!

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Select up to 3 sizes
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Feature
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Hemline/Train
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Shop by Designer

  • Ellie Wilde
  • Jovani Prom
  • Sherri Hill

More Styles

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