Skip to Main Content    Skip to Main Navigation    Skip to General Info Footer
BOOK A PRIVATE APPOINTMENT WITH US
Call us: (919) 934-4943
Click for directions: 101 S 3rd Street Smithfield, NC 27577
  • Wish List
  • My Account
  • Shopping Cart
  • Register
  • Log In
    • ASHLEYlauren
    • Ava Presley Prom
    • Ava Presley Cocktails
    • Jessica Angel
    • Sherri Hill
    • Tarik Ediz
    • About Us
    • Sales Policy
    • FAQ
    • Contact Us
    • Store Hours
    • Prom Girls
    • Pageant Queens
    • Special Occasions
  • Accessories
  • ASHLEYlauren
Search by Style/Keyword
+
+
Select up to 3 sizes
Filter for In-Store Stock


+
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+


Collections
  • Our Favorites
    +
    • Favorite Styles
  • Shop by Designer
    +
    • ASHLEYlauren
    • Ava Presley Prom
    • Ava Presley Cocktails
    • Jessica Angel
    • Sherri Hill
    • Tarik Ediz
  • Shop by Style
    +
    • Bows
    • Corset
    • Featured Styles
    • Prints
    • Ruffles

ASHLEYlauren

Sort By:
ASHLEYlauren 4820

4820 ASHLEYlauren

$338  
ASHLEYlauren 12011

12011 ASHLEYlauren

$1498  
ASHLEYlauren 11766

11766 ASHLEYlauren

$1078  
ASHLEYlauren 12284

12284 ASHLEYlauren

$398  
ASHLEYlauren 12286

12286 ASHLEYlauren

$378  
ASHLEYlauren 4946

4946 ASHLEYlauren

$298  
ASHLEYlauren 12071

12071 ASHLEYlauren

$558  
ASHLEYlauren 4958

4958 ASHLEYlauren

$478  
ASHLEYlauren 4964

4964 ASHLEYlauren

$798  
ASHLEYlauren 12059

12059 ASHLEYlauren

$698  
ASHLEYlauren 12060

12060 ASHLEYlauren

$658  
ASHLEYlauren 12061

12061 ASHLEYlauren

$658  
ASHLEYlauren 12067

12067 ASHLEYlauren

$658  
ASHLEYlauren 12156

12156 ASHLEYlauren

$658  
ASHLEYlauren 12157

12157 ASHLEYlauren

$598  
ASHLEYlauren 12166

12166 ASHLEYlauren

$598  
ASHLEYlauren 12168

12168 ASHLEYlauren

$478  
ASHLEYlauren 12169

12169 ASHLEYlauren

$478  
ASHLEYlauren 12170

12170 ASHLEYlauren

$958  
ASHLEYlauren 12171

12171 ASHLEYlauren

$598  
ASHLEYlauren 12175

12175 ASHLEYlauren

$498  
ASHLEYlauren 12177

12177 ASHLEYlauren

$658  
ASHLEYlauren 12180

12180 ASHLEYlauren

$678  
ASHLEYlauren 12182

12182 ASHLEYlauren

$598  
ASHLEYlauren 12183

12183 ASHLEYlauren

$758  
ASHLEYlauren 12184

12184 ASHLEYlauren

$658  
ASHLEYlauren 12185

12185 ASHLEYlauren

$678  
ASHLEYlauren 12186

12186 ASHLEYlauren

$698  
ASHLEYlauren 12187

12187 ASHLEYlauren

$698  
ASHLEYlauren 12188

12188 ASHLEYlauren

$758  
ASHLEYlauren 12189

12189 ASHLEYlauren

$598  
ASHLEYlauren 12192

12192 ASHLEYlauren

$598  
ASHLEYlauren 12195

12195 ASHLEYlauren

$598  
ASHLEYlauren 12196

12196 ASHLEYlauren

$558  
ASHLEYlauren 12197

12197 ASHLEYlauren

$498  
ASHLEYlauren 12198

12198 ASHLEYlauren

$578  
ASHLEYlauren 12201

12201 ASHLEYlauren

$678  
ASHLEYlauren 12202

12202 ASHLEYlauren

$658  
ASHLEYlauren 12204

12204 ASHLEYlauren

$698  
ASHLEYlauren 12209

12209 ASHLEYlauren

$498  
ASHLEYlauren 12217

12217 ASHLEYlauren

$498  
ASHLEYlauren 12218

12218 ASHLEYlauren

$698  
ASHLEYlauren 12219

12219 ASHLEYlauren

$698  
ASHLEYlauren 12221

12221 ASHLEYlauren

$578  
ASHLEYlauren 12231

12231 ASHLEYlauren

$758  
ASHLEYlauren 12233

12233 ASHLEYlauren

$578  
ASHLEYlauren 12236

12236 ASHLEYlauren

$438  
ASHLEYlauren 12242

12242 ASHLEYlauren

$478  
ASHLEYlauren 12268

12268 ASHLEYlauren

$638  
ASHLEYlauren 12295

12295 ASHLEYlauren

$398  
ASHLEYlauren 12040

12040 ASHLEYlauren

$498  
ASHLEYlauren 11963

11963 ASHLEYlauren

$1498  
ASHLEYlauren 4968

4968 ASHLEYlauren

$578  
ASHLEYlauren 12258

12258 ASHLEYlauren

$558  
ASHLEYlauren 12301

12301 ASHLEYlauren

$1098  
ASHLEYlauren 4945

4945 ASHLEYlauren

$398  
ASHLEYlauren 4953

4953 ASHLEYlauren

$898  
ASHLEYlauren 4956

4956 ASHLEYlauren

$598  
ASHLEYlauren 4965

4965 ASHLEYlauren

$1198  
ASHLEYlauren 4967

4967 ASHLEYlauren

$358  
ASHLEYlauren 4969

4969 ASHLEYlauren

$358  
ASHLEYlauren 4971

4971 ASHLEYlauren

$358  
ASHLEYlauren 12062

12062 ASHLEYlauren

$998  
ASHLEYlauren 12081

12081 ASHLEYlauren

$758  
ASHLEYlauren 12176

12176 ASHLEYlauren

$598  
ASHLEYlauren 12190

12190 ASHLEYlauren

$658  
ASHLEYlauren 12220

12220 ASHLEYlauren

$438  
ASHLEYlauren 12222

12222 ASHLEYlauren

$598  
ASHLEYlauren 12226

12226 ASHLEYlauren

$1398  
ASHLEYlauren 12228

12228 ASHLEYlauren

$1398  
ASHLEYlauren 12229

12229 ASHLEYlauren

$1358  
ASHLEYlauren 12232

12232 ASHLEYlauren

$1098  
ASHLEYlauren 12241

12241 ASHLEYlauren

$558  
ASHLEYlauren 12243

12243 ASHLEYlauren

$1098  
ASHLEYlauren 12244

12244 ASHLEYlauren

$1098  
ASHLEYlauren 12246

12246 ASHLEYlauren

$658  
ASHLEYlauren 12247

12247 ASHLEYlauren

$458  
ASHLEYlauren 12248

12248 ASHLEYlauren

$598  
ASHLEYlauren 12249

12249 ASHLEYlauren

$498  
ASHLEYlauren 12250

12250 ASHLEYlauren

$478  
ASHLEYlauren 12251

12251 ASHLEYlauren

$598  
ASHLEYlauren 12252

12252 ASHLEYlauren

$698  
ASHLEYlauren 12254

12254 ASHLEYlauren

$598  
ASHLEYlauren 12255

12255 ASHLEYlauren

$598  
ASHLEYlauren 12256

12256 ASHLEYlauren

$698  
ASHLEYlauren 12257

12257 ASHLEYlauren

$558  
ASHLEYlauren 12259

12259 ASHLEYlauren

$538  
ASHLEYlauren 12260

12260 ASHLEYlauren

$498  
ASHLEYlauren 12261

12261 ASHLEYlauren

$598  
ASHLEYlauren 12263

12263 ASHLEYlauren

$1098  
ASHLEYlauren 12267

12267 ASHLEYlauren

$698  
ASHLEYlauren 12269

12269 ASHLEYlauren

$598  
ASHLEYlauren 12270

12270 ASHLEYlauren

$458  
ASHLEYlauren 12271

12271 ASHLEYlauren

$498  
ASHLEYlauren 12272

12272 ASHLEYlauren

$1198  
ASHLEYlauren 12275

12275 ASHLEYlauren

$798  
921
  1. < Prev
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10
  12. Next >
logo-footer
About Us

Since 1991, Jewel's Formals has been helping women feel confident and unforgettable. As a third-generation, family-owned boutique in downtown Smithfield, we're one of North Carolina's largest and most trusted formalwear stores. With over 10,000 sq. ft. of designer gowns, including SHERRI HILL, Ashley Lauren, Ava Presley, and more. At Jewel's Formals, finding your dream dress is a memorable experience. Visit us and discover the gown that makes you shine.

Follow Us On Social
Store Hours

Sunday: CLOSED

Monday - Friday: 11am - 6pm

Saturday: 11am - 5pm

Note: Hours are seasonal

(919) 934-4943
Customer Service
  • Contact Us
Information
  • About Us
  • Online Sales Policy
My Account
  • My Account
  • Order History
  • Wish List
Visit Us
101 S 3rd Street
Smithfield, NC 27577

  • About Us

    • About Us
    • Sales Policy
    • FAQ
    • Contact Us
    • Store Hours

  • Our Gems

    • Prom Girls
    • Pageant Queens
    • Special Occasions
  • Accessories
Search Only in this Category
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Collections

Our Favorites

  • Favorite Styles

Shop by Designer

  • ASHLEYlauren
  • Ava Presley Prom
  • Ava Presley Cocktails
  • Jessica Angel
  • Sherri Hill
  • Tarik Ediz

Shop by Style

  • Bows
  • Corset
  • Featured Styles
  • Prints
  • Ruffles