About Us

Our Story, Your Moment

Since 1991, Jewel’s Formals has been helping women feel confident, beautiful, and unforgettable.
As a third-generation, family-owned boutique located in the heart of downtown Smithfield, we’re proud to be one of the largest and most trusted formalwear stores in the state. 

With over 10,000 square feet of showroom space, Jewel’s Formals offers an incredible selection of designer gowns perfect for prom, pageant, homecoming, and special occasion. We proudly carry an inclusive range of sizes from 000 to 26 so every customer can find a dress that fits beautifully and feels amazing.

We are honored to be recognized as the largest SHERRI HILL prom retailer in North Carolina, and we also feature top designers such as Ashley Lauren, Ava Presley, and Tarik Ediz. Whether you are searching for a timeless classic or the latest trend, you’ll find a collection that celebrates your unique style.

At Jewel’s Formals, we pride ourselves in delivering the best customer service and believe that shopping for your dream dress should be as memorable as the event itself. Come see why generations have trusted Jewel’s for their most special moments and find the dress that makes you shine!