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Click for directions: 101 S 3rd Street Smithfield, NC 27577
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Ava Presley Cocktails

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Ava Presley Homecoming 28257

28257 Ava Presley Homecoming

$472  
Ava Presley Homecoming 29802

29802 Ava Presley Homecoming

$439  
Ava Presley Homecoming 28230

28230 Ava Presley Homecoming

$481  
Ava Presley Homecoming 29808

29808 Ava Presley Homecoming

$376  
Ava Presley Homecoming 29809

29809 Ava Presley Homecoming

$376  
Ava Presley Homecoming 38569

38569 Ava Presley Homecoming

$320  
Ava Presley Homecoming 29209

29209 Ava Presley Homecoming

$376  
Ava Presley Homecoming 29223

29223 Ava Presley Homecoming

$347  
Ava Presley Homecoming 27813

27813 Ava Presley Homecoming

$265  
Ava Presley Homecoming 27701

27701 Ava Presley Homecoming

$297  
Ava Presley Homecoming 28274

28274 Ava Presley Homecoming

$334  
Ava Presley Homecoming 29810

29810 Ava Presley Homecoming

$389  
Ava Presley Homecoming 29811

29811 Ava Presley Homecoming

$347  
Ava Presley Homecoming 29822

29822 Ava Presley Homecoming

$334  
Ava Presley Homecoming 38558

38558 Ava Presley Homecoming

$343  
Ava Presley Homecoming 27763

27763 Ava Presley Homecoming

$389  
Ava Presley Homecoming 27760

27760 Ava Presley Homecoming

$366  
Ava Presley Homecoming 27790

27790 Ava Presley Homecoming

$311  
Ava Presley Homecoming 27829

27829 Ava Presley Homecoming

$251  
Ava Presley Homecoming 27755

27755 Ava Presley Homecoming

$251  
Ava Presley Homecoming 27781

27781 Ava Presley Homecoming

$495  
Ava Presley Homecoming 27797

27797 Ava Presley Homecoming

$320  
Ava Presley Homecoming 25903

25903 Ava Presley Homecoming

$334  
Ava Presley Homecoming 27784

27784 Ava Presley Homecoming

$265  
Ava Presley Homecoming 27774

27774 Ava Presley Homecoming

$334  
Ava Presley Homecoming 27802

27802 Ava Presley Homecoming

$251  
Ava Presley Short 38563

38563 Ava Presley Short

$320  
Ava Presley Homecoming 27766

27766 Ava Presley Homecoming

$366  
Ava Presley Homecoming 27776

27776 Ava Presley Homecoming

$288  
Ava Presley Homecoming 27786

27786 Ava Presley Homecoming

$228  
Ava Presley Homecoming 27787

27787 Ava Presley Homecoming

$366  
Ava Presley Homecoming 27798

27798 Ava Presley Homecoming

$320  
Ava Presley Homecoming 27772

27772 Ava Presley Homecoming

$242  
Ava Presley Homecoming 27827

27827 Ava Presley Homecoming

$288  
Ava Presley Homecoming 27762

27762 Ava Presley Homecoming

$389  
Ava Presley Homecoming 28205

28205 Ava Presley Homecoming

$564  
Ava Presley Homecoming 28225

28225 Ava Presley Homecoming

$527  
Ava Presley Homecoming 28244

28244 Ava Presley Homecoming

$734  
Ava Presley Homecoming 28248

28248 Ava Presley Homecoming

$297  
Ava Presley Short Prom 25917

25917 Ava Presley Short Prom

$259  
Ava Presley Homecoming 25940

25940 Ava Presley Homecoming

$268  
Ava Presley Homecoming 25952

25952 Ava Presley Homecoming

$223  
Ava Presley Homecoming 25924

25924 Ava Presley Homecoming

$245  
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About Us

Since 1991, Jewel's Formals has been helping women feel confident and unforgettable. As a third-generation, family-owned boutique in downtown Smithfield, we're one of North Carolina's largest and most trusted formalwear stores. With over 10,000 sq. ft. of designer gowns, including SHERRI HILL, Ashley Lauren, Ava Presley, and more. At Jewel's Formals, finding your dream dress is a memorable experience. Visit us and discover the gown that makes you shine.

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Store Hours

Sunday & Monday: CLOSED

Tuesday - Friday: 12pm - 6pm

Saturday: 11am - 4pm

Note: Hours are seasonal

(919) 934-4943
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Visit Us
101 S 3rd Street
Smithfield, NC 27577

  • About Us

    • About Us
    • Sales Policy
    • FAQ
    • Contact Us
    • Store Hours

  • Our Gems

    • Prom Girls
    • Pageant Queens
    • Special Occasions
  • Accessories
Search Only in this Category
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Collections

Our Favorites

  • Favorite Styles

Shop by Designer

  • ASHLEYlauren
  • Ava Presley Prom
  • Ava Presley Cocktails
  • Sherri Hill
  • Tarik Ediz

Shop by Style

  • Bows
  • Corset
  • Featured Styles
  • Prints
  • Ruffles