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Call us: (919) 934-4943
Click for directions: 101 S 3rd Street Smithfield, NC 27577
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FAQ

Do I need an appointment?
You do not need an appointment to shop with us, walk-ins are always welcome! However, from December through April on Saturdays and public holidays, we tend to be very busy. To avoid long wait times for dressing rooms, we recommend visiting during the week.

During prom season, we offer private appointments before and after regular store hours. These are paid appointments designed for girls who prefer extra privacy and one-on-one attention from one of our senior stylists. For more information or to book a private appointment, click the link in our Instagram bio.

 

What sizes do you carry?
We are proud to carry a wide range of sizes in store.

  • Cocktail dresses: 000–18
  • Long gowns: 000–26

 

What is your price range?
Our dresses start at around $398 and can go up to $1,000+. The average price range for our gowns is $550–$800. This price range reflects the high-end designers that we carry. Please note that we do have a clearance section, where sale dresses may be 50% off, 25% off, or even as low as $99.

 

Can I bring guests with me?

Yes! You are welcome to bring friends or family to help you shop. We recommend bringing no more than 2 to 3 guests; only one person is allowed with you in the dressing area. This is so that everyone can have a comfortable experience in the store, the dressing area can get very crowded! 

 

Do you rent dresses?
No, we do not rent out dresses. Most of our gowns require personal alterations, and we also have contractual obligations with our designers that prevent rentals.

 

Do you offer in-house alterations?
We do not have an in-house seamstress, but we’re happy to refer you to one of our trusted alteration specialists in your area based on your location and needs.

 

Do you register dresses?
We no longer register prom dresses due to the rise of online shopping, nearby boutiques, and similarities between certain style numbers. 

However, we do register pageant gowns to help ensure that no other contestant appears on stage in the same dress. Please note that we cannot control what other stores sell.

 

Do you offer layaway?
Yes! We offer layaway on full-priced dresses. A 25% deposit is required to start a layaway. After that, there is no minimum payment schedule, but the balance must be paid in full within 90 days.

 

Do you accept returns?
All dress, accessories, and layaway sales are final.
There are no returns, exchanges, or refunds. No exceptions!

 

 

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About Us

Since 1991, Jewel's Formals has been helping women feel confident and unforgettable. As a third-generation, family-owned boutique in downtown Smithfield, we're one of North Carolina's largest and most trusted formalwear stores. With over 10,000 sq. ft. of designer gowns, including SHERRI HILL, Ashley Lauren, Ava Presley, and more. At Jewel's Formals, finding your dream dress is a memorable experience. Visit us and discover the gown that makes you shine.

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Store Hours

Sunday & Monday: CLOSED

Tuesday - Friday: 12pm - 6pm

Saturday: 11am - 4pm

Note: Hours are seasonal

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101 S 3rd Street
Smithfield, NC 27577
  • About Us

    • About Us
    • Sales Policy
    • FAQ
    • Contact Us
    • Store Hours
  • Our Gems

    • Prom Girls
    • Pageant Queens
    • Special Occasions
  • Accessories
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Collections

Our Favorites

  • Favorite Styles

Shop by Designer

  • ASHLEYlauren
  • Ava Presley Prom
  • Ava Presley Cocktails
  • Sherri Hill
  • Tarik Ediz

Shop by Style

  • Bows
  • Corset
  • Featured Styles
  • Prints
  • Ruffles