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Call us: (919) 934-4943
Click for directions: 101 S 3rd Street Smithfield, NC 27577
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Spring Hours

Monday - Friday: 11am-6pm

Saturday: 11am-5pm 

Sunday: CLOSED

Note: Our hours are seasonal!

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About Us

Since 1991, Jewel's Formals has been helping women feel confident and unforgettable. As a third-generation, family-owned boutique in downtown Smithfield, we're one of North Carolina's largest and most trusted formalwear stores. With over 10,000 sq. ft. of designer gowns, including SHERRI HILL, Ashley Lauren, Ava Presley, and more. At Jewel's Formals, finding your dream dress is a memorable experience. Visit us and discover the gown that makes you shine.

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Store Hours

Sunday: CLOSED

Monday - Friday: 11am - 6pm

Saturday: 11am - 5pm

Note: Hours are seasonal

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101 S 3rd Street
Smithfield, NC 27577

  • About Us

    • About Us
    • Sales Policy
    • FAQ
    • Contact Us
    • Store Hours

  • Our Gems

    • Prom Girls
    • Pageant Queens
    • Special Occasions
  • Accessories
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Collections

Our Favorites

  • Favorite Styles

Shop by Designer

  • ASHLEYlauren
  • Ava Presley Prom
  • Ava Presley Cocktails
  • Jessica Angel
  • Sherri Hill
  • Tarik Ediz

Shop by Style

  • Bows
  • Corset
  • Featured Styles
  • Prints
  • Ruffles