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Call us: (919) 934-4943
Click for directions: 101 S 3rd Street Smithfield, NC 27577
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Why to shop at Jewel's

Come by and see why Jewels Formal is one of the largest and finest formal boutiques.

Jewels Formal is on the list of leading Jovani retailer stores in Smithfield, NC. This official Jovani retailer sells our authentic designer collections which include couture designs and cute cocktail dresses. The store has many gowns in stock to pick from for brides, sweet sixteen, homecoming, and galas. Including petite and plus size from 00 - 24 to suit a range of girls and women. This luxurious boutique has a suitable dress for any function and women love getting their ideal fit.

Jewel's has the distinction of dressing four of the last five Miss North Carolina winners. Visit and find your dream dress!

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Store Hours

Sunday & Monday: CLOSED

Tuesday - Friday: 12pm - 6pm

Saturday: 11am - 4pm

Note: Hours are seasonal

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101 S 3rd Street
Smithfield, NC 27577
  • About Us

    • Overview
    • About Us
  • Contact Us
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    • Overview
    • Prom
  • Accessories
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Collections

Our Favorites

  • Favorite Styles

Shop by Designer

  • ASHLEYlauren
  • Ava Presley Prom
  • Ava Presley Cocktails
  • Sherri Hill
  • Tarik Ediz

Shop by Style

  • Dresses with Bows