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Why to shop at Jewel's

Come by and see why Jewels Formal is one of the largest and finest formal boutiques.

Jewels Formal is on the list of leading Jovani retailer stores in Smithfield, NC. This official Jovani retailer sells our authentic designer collections which include couture designs and cute cocktail dresses. The store has many gowns in stock to pick from for brides, sweet sixteen, homecoming, and galas. Including petite and plus size from 00 - 24 to suit a range of girls and women. This luxurious boutique has a suitable dress for any function and women love getting their ideal fit.

Jewel's has the distinction of dressing four of the last five Miss North Carolina winners. Visit and find your dream dress!

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  • Ellie Wilde
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